Chuanlan Liu Biography
Chuanlan Liu
Professor and Graduate Advisor
145 Human Ecology Building
225-578-0884
clliu@lsu.edu
Areas of Expertise
Retailing and Consumer Behavior
Education
PhD, Consumer Affairs – Auburn University, 2005
MBA – Auburn University, 2005
Professorships
Doris L & Jules A Carville, Jr. Professor in Human Ecology
Research Interests
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Consumer experiences
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Digitalization in the retailing and fashion industries
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Sustainability in fashion production and consumption
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Fashion brand and branding
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Entrepreneurship in fashion
Extramural Grants
Lang, C., Liu, C., & Xia, S. (2019-2020). Cotton Technologies and Innovations- Applied Learning Activity of Cotton for students in Textiles, Apparel Design and Merchandising In (Vol. $48,675). Louisiana State University: Cotton Inc.
Liu, C. (2017-2020); McRoberts, L. B. & Liu, C. (2016-2017) Promoting Global Adoption of Grade 3 Alligator Skins: From Marsh to Market (Requested: $125,098.00; Granted: $125,098.00). Baton Rouge, LA: Louisiana Alligator Advisory Council.
Liu, C. (2016-2020); McRoberts, L. & Liu. C. (2015-2016) Enhancing and Expanding Digital Apparel Product Development Using CAD System and Fabric Printer (Requested: $250,000.00; Granted $213,438.00), Louisiana State University, Baton Rouge: Louisiana State Board of Regents
Chen, Y.-S., Liu, C., D'Agostino, C. F., & Lang, C. (2017-2019). Enhancing and Expanding Entrepreneurship in Creative Industries Using the Fully Automated Knitting Production System (Requested: $242,800.00; Granted $130,000). Louisiana State University, Baton Rouge: Louisiana State Board of Regents.
McRoberts, L., & Liu, C. (2015-2016). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $60,983 funded
McRoberts, L., & Liu, C. (2012-2014). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $124,889 funded
McRoberts, L., Liu, C. & Welker, D. (2013). Creative Cotton Consciousness & Applied Learning Design and Merchandising Students, Cotton, Inc. $35,350.
Wang, L., & Liu, C. (2011-2015). Flood hazard resiliency and accessibility of retail infrastructure in New Orleans, Louisiana State University, Baton Rouge: Louisiana State Board of Regents, $76,000 funded
Courses Taught
- TAM 3043 Apparel Merchandising Strategies and Assortment Planning
- TAM 3040 International Field Study in Textiles, Apparel Design and Merchandising
- TAM 4046 Advanced Topics in Apparel Merchandising (3)
- TAM 7031 Social-Psychological Theories of Dress, Appearance and Fashion
- TAM 7036 Apparel Merchandising and Global Expansion
- TAM 7037 Consumer Behavior in the Apparel Merchandising Environment
- TAM 7043 Seminar: Textiles, Apparel Design and Merchandising
- TAM 7056 Fashion, Luxury and Lifestyle Brands
- TAM 7090 Research Methods in Textiles, Apparel and Merchandising
- TAM 7091 Independent Reading and Research in Textiles, Apparel and Merchandising
Publications
Liu, S., & Liu, C. (2025). Mapping the digital transformation in the fashion industry: the past, present and future. Journal of Fashion Marketing and Management.
Huang, X., Liu, C., Wang, J., & Zheng, J. (2025). Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 141.
Zhang, Y., Liu, C. and Xia, S. (2025), "From hype to value: harnessing generative AI in fashion retailing from a technology-organisation-environment perspective", Journal of Electronic Business & Digital Economics, Vol. ahead-of-print No. ahead-of-print.
Wu, Y., Liu, C., Liang, H., & Cui, R. (2025). Sustaining Traditional Clothing Styles and Cultural Heritage: A Multiple Case Analysis Approach. Fashion Practice, 1–31.
Zhang, Y., Liu, C., & Lang, C. (2025). How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics. Journal of Marketing Analytics, 13(1), 128-144.
Zhang Y, Liu C. Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney. Journal of Theoretical and Applied Electronic Commerce Research.( 2024); 19(1):654-670
Zhang, Yanbo, Chuanlan Liu, and Chunmin Lang.How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics. Journal of Marketing Analytics (2024): 1-17
Xia, S., & Liu, C. (2024). An Exploration of Parents’ Preference for Young Children's Smart Textile Products. Clothing and Textiles Research Journal, 0887302X241300441.
Xia, S., Liu, C., Zhang, Y., & Cameron, B. (2024). Thermochromic Yarns' Application in Fever Detection for Young Children. Applied Sciences (2076-3417), 14(11), 4604.
Zhang, Y., Liu, C., & Xia, S. (2024). Investigating young consumers’ acceptance of hemp fiber textiles and apparel: an analysis of Partial Least Squares Structural Equation Modeling. Research Journal of Textile and Apparel, ahead-of-print(ahead-of-print).
Wang, Z., Liu, C., & Li, Z. (2024). Mining Customer Experiences of Hybrid Customized Cultural Fashion: The Case of High-End Qipaos for Weddings. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3584-3605.
Wei, N., & Liu, C. (2024). How illustrations on porcelain helped raise children in ancient China. Ceramics: Art and Perception, (122), 116–121.
Liu, S., Liu, C., & Lang, C. (2024). Consumer Engagement in Fashion Circularity in China: Exploring Consumer Online Fashion Resale through the Lens of Social Practice Theory. Sustainability (2071-1050), 16(11), 4733.
Liu, C., Xia, S., & Lang, C. (2023). Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience. Journal of Fashion Marketing and Management: An International Journal.
Liu, C., Xia, S., & Lang, C. (2023). Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews. Sustainability, 15(10), 8137.
Liu, C., Bernardoni, J. M., & Wang, Z. (2023). Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value. Sustainability, 15(10), 8213.
Lang, C., & Liu, C. (2023). Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale. Journal of Fashion Marketing and Management: An International Journal, 27(1), 118-137.
Liu, C., Xia, S., & Lang, C. (2023). Online luxury resale platforms and customer experiences: A text mining analysis of online reviews. Sustainability, 15(10), 8137.
Zhang, Y., Liu, C., & Lyu, Y. (2023). Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption. Sustainability, 15(11), 8447.
Wang, Z. & Liu, C. (2023). Mining Chinese consumer minds: Motivations for selling unwanted fashion items in online resale marketplaces, Sustainability 2023, 15(16), 12238;
Liu, S., Lang, C., & Liu, C. (2023). A systematic review and meta-analysis of Chinese online fashion resale: Toward recipes to stimulate circular fashion, Journal of Consumption and Production.
Tian, G., Cui, R., Liu, C., & Hu, X (2023). Natural Dyeing with Madder: Exploring Traditional Techniques and Color Characteristics. Fibres & Textiles in Eastern Europe.
Liu, C., Xia, S., & Lang, C. (forthcoming). Consumer coping with Covid-19: An exploratory study of clothing consumption shifts and the effect of consumer resilience, International Journal of Fashion Marketing and Management, in press.
Xia, S., & Liu, C. (2022). Applying Machine Learning to Study The Marketing Mix's Effectiveness in A Social Marketing Context: Fashion Brands’ Twitter Activities in the Pandemic, International Journal of Business Analytics, 9 (6). DOI: 10.4018/IJBAN.31341.
Liang, Y., Rangineni, S., and Liu, C. (2022), Fashion or Function: Examining Consumers' Perceived Values of Mass-Customized Menswear via a Content Mining Approach, International Journal of Business Analytics (IJBAN) 2022 Vol. 9 Issue 6, Pages 1-18. DOI: 10.4018/IJBAN.313429
Lang, C. and Liu, C. (2022). Fashion entrepreneurial self-efficacy: Development and validation of a domain-specific scale. International Journal of Fashion Marketing and Management, DOI 10.1108/JFMM-05-2021-0111
Liu, C., Xia, S., & Lang, C. (2021). Clothing Consumption during the COVID-19 Pandemic: Evidence from mining tweets. Clothing and Textiles Research Journal, 39(4), 314-330.
Hasan, M. N. U., Liu, C., & Ahmed, B. (2021). Organic cotton clothing purchase behavior: A comparative study of consumers in the United States and Bangladesh. Textiles, 1(2), 376-386.