We Build Teams That Win Brand Guide

We Build Teams That Win in Louisiana, for the World is an expression of LSU’s brand personality and messaging strategy in direct alignment with President William F. Tate IV's vision for the university. It’s a rallying call for our university community of students, faculty, and staff to unite under a common purpose to make Louisiana and the world a better place by solving the most important challenges people face today. No matter what we’re competing for — whether it’s on the gridiron or in the classroom — LSU plays to win.

GOAL

We believe LSU deserves a spot as one of the Top 50 research universities in the nation, and our successes demonstrate it. We plan to prove and earn our position among the elite, which will enable us to achieve even more for our students and for people here in Louisiana and beyond.

OUR MOTIVATION

Due to our culture and geographical location, Louisiana faces several unique challenges, which require immediate solutions. As stewards of our state, it’s LSU’s duty to address these issues through research and education. The solutions we develop will serve as the blueprint to confront similar challenges around the world.

OUTCOME

“LSU is a top-tier academic university, supporting Louisiana through workforce and economic development and leading the country with groundbreaking research that changes the world.”